The Social Network That Will Explode in 2020 – Should You Leverage It?

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The Social Network That Will Explode in 2020 – Should You Leverage It?

The Social Network That Will Explode in 2020 – Should You Leverage It?


– Do you feel like the most
popular social networks like Facebook and Instagram
are oversaturated? Has your reach gone down, your engagement almost disappeared? Well, there’s a new social network in town that’s been growing
really fast since 2017. And in some months, its
app is downloaded more than Facebook and Instagram. It may not be the best
option for you to leverage, or it could be. And I’m going to break down whether it is or it isn’t for you. Hey, everyone, I’m Neil Patel, and today, I’m going to
discuss the social network that’ll explode in 2020. And the real question is,
should you leverage it? (light music) Now, before we get started,
make sure you subscribe to this channel. And if you’re on YouTube,
click the alert notification. That way when I go live,
you’ll get notified. The Wall Street Journal said TikTok is the third most installed app worldwide. It has 1.2 billion monthly users globally. That’s the most downloaded
app on the App Store worldwide for first quarter of 2019, followed by YouTube, Instagram,
WhatsApp, and Messenger. The Wall Street Journal also reported that the average user spends 45 minutes on that app daily. ByteDance, TikTok’s parent company, spent roughly $1 billion in ads, as much as $3 million
a day in the last year. Much of that for ads has appeared on traditional social networks, according to The Wall Street Journal. The first thing you should look at is, is my audience there? You’re going to observe
the same thing happening with other social networks
like Facebook and Instagram. First, the dominant
demographic is young people. Then, it expands into other
age groups and demographics. Depending on your
audience and demographic, it may not work for you, at least for now. In other words, if you’re going after the younger demographic, then
right now it can work for you. If you’re going after
the older demographic, then you’re going to have to wait a bit. Secondly, if being first has always been your competitive advantage,
then it may be worth getting on right now. It’s impossible to tell
whether or not it’ll take off for all demographics, for all groups, or if it’s going to be an
extremely popular social network three years from now. But the trend has been
showing that it is growing. So if your competitive advantage is to be the first mover,
then I would recommend that you go in there and
you start taking advantage. because typically when
you get in there early, it’s much easier to gain traction, get those followers, get more traffic, and leverage that audience. And you can do it for
pennies on the dollar. But when you leverage something later on once it becomes saturated, it’s much more harder to get traction and it tends to take a lot more time and cost way more money. Just look at it this way, right? If you built a blog in the early days or Facebook in the early days, even Instagram in the early days, you’re naturally going
to be much more popular than if you started your
Instagram account right now or even your Facebook account right now. The third thing you need to look at is, are you able to create the kind of content that people on this platform like? The app’s short-form
video format lends itself to humor and anything that’s a lightning fast
visual storytelling. If you have long-form video content, doesn’t really work well for this app. Humor out of everything that I’ve tested or even sarcasm tends to do well. It won’t be easy for
you to repurpose content from other channels unless this is your
natural brand of voice. See, if you look at me, my video content is more serious, educational. I can’t just go on TikTok and produce, take the same video I’m doing for YouTube or Facebook or Instagram
and then pop it onto TikTok. I would have to create
all new content again. But then on the flip side, you see people like the Pauls, right, Logan and Jake Paul. Their content could work
extremely well for TikTok without them having to create new content. In other words, they could
potentially repurpose. The fourth thing you want to consider, if you’re one of those people
that loves playing it safe, you’ll want to wait a bit
and see whether or not TikTok will become mainstream. If time’s a commodity, then
you can’t risk spending tons of time doing this, you know, leveraging TikTok,
building that audience, and then find out that it won’t take off. I’m one of those people, in which, although I love being early, I can’t always afford to be fully in it. So sometimes with me, I may
spend a little bit of time on there, but I won’t go full fledge unless I know the platform’s
going to take off. Look at my Instagram account. Sure, I was on Instagram early, but I didn’t spend a lot of time on there until I knew it was going to blow up. And now I’m pushing hard
and hard and I’m like, “All right, how quickly
can I get to a million, “two million followers?” And if this is you, I
would consider waiting at least six months to see whether or not it’s going to go mainstream before you put too much time into it. That doesn’t mean you can’t sign up and start spending some time on it. It just means you shouldn’t
spend an arm and a leg or the majority of your days. If it gets popular among other
age groups and demographics, you should definitely start leveraging it. At that point, you know you’re
going to have to be on there. It’s just a question of when. So thank you for watching. If you enjoyed this video, make sure you like,
comment, share, subscribe. If you have any questions,
leave a comment below. And again, I’ll see you tomorrow.

47 thoughts on The Social Network That Will Explode in 2020 – Should You Leverage It?

  1. Me: oh god please dont say tiktok.

    I recently been trying tiktok and it has to be the absolute worse app for marketing. 0 views 0 likes 37 videos. Genius content. You have to be a complete moron or a sadist genius to make it work

  2. great, i knew its going to be tiktok before the video started.
    are you there, Neil?
    im there @Rahulrajswarnkar(no videos yet)

  3. Hey Neil, I said last time FB and Instagram will go down in coming year. Few more social networks are coming up. Instagram is surely going down in a year or so.

  4. Neil, you've inspired me to start my own channel and it's been great to provide free knowledge to my small but loyal following who have made lots of money following my tips. What I would like to know is how to grow my YT Sbscribers as I want to provide as much value to more people. Any help from you or your followers would be great! Keep hustling everyone! We can all help each other

  5. I’m experimenting with TikTok myself. In terms of organic reach, I’m getting over 100 views without any followers, which is rare.

  6. Hey Neil, I am one of guys who hates Facebook and everything about this greedy company. It would be amazing if you can give me your take on my story:
    My wife and me started a Facebook group in 2011, in just 3 years the group reached 2.5 million fans from all over the world, 100K+ on instagram, reaching over 10-15M people in western world at its peak, and with great engagement rates. We made a business out of it, also made a social media website related to it (fashion, beauty, lifestyle etc.). And then, somewhere around 2015, Facebook started lowering reach until the abysmal point (100 likes on photos). Another yeah had passed, and Facebook just shut down our page, as well as dozens of others, with no single rule broken, in a great purge of huge FB pages, many people lost their pages as well, some with over 10M fans. I guess they didn't know how to deal with us, so they decided to lower reach and eventually shut us all down… So I would be grateful if you can share some thoughts about it and have you heard anything about that great purge (around summer 2018). Best Regards, M.

  7. Thanks, for Neil Patel very helpful, contains provided. please answer, my blog in travel story and I am using in contain in quora sites I am cut in quora sites English travel story and then past in translating Hindi in my blog please suggest no problems in a cut copy

  8. Hey Neil, I love your channel and all your advice. Despite following your advice, I'm having trouble building revenue for my shopify ecommerce store sahasrarahair. Can you direct me to the best content you have posted that you think will help get my business growing? Your time and work is appreciated.

  9. TikTok is picking up a lot of young people and teens because of Youtube's new anti-kids policies. Come January when the new policies on under 18's content creation take place to expect the number of kids moving to Tiktok to explode. From Januarychannels aimed at under 13's will be hidden in search, lose the ability to have notifications. lose monetisation, have their videos banned from being put on playlists or have their videos saved to watch later.
    Once the kids go their then their parents will follow just to keep an eye on what the kids are doing.
    But thanks to the FTC TikTok could quickly challenge Youtube with kids and family channels.

  10. I asked you yesterday. thanks for the video.

    "Thank you man for your content. I follow you on all social media. The Tik Tok app already has 1.5 Bi download and 500M active users. It is the fastest growing social media in the world. Q1 2019 had their best performance ever with 188M new users, a 70% increase over Q1 2018. My question is why you are not present on Tik Tok?"

  11. Sir one doubt regrading Backlink, Suppose I'm publishing one post/article today alright now when I have to create backlink after 2 months on publishing it? And another doubt is, how many backlinks we can crate in a single day is there any restriction on that?

  12. Hi, Neil you really give valuable information.

    Why don't you talk about local SEO
    How to get rank on local listing and more.

    Even how a local business can promote their businesses in social media if they don't have a website what should be the landing page and more???

  13. Is it still possible for an early start up to leverage Instagram or facebook to sell products or services online? Is advertising worth it there? And Is Marketing just about advertising? Where do you learn about marketing Neil sir? I hope you make a video someday on skills(whether marketing or tech or soft skills) that can be helpful for entrepreneurs in 2020 and beyond! Thanks a lot! 🙂

  14. You should open an investment firm or hedge fund to buy up internet propertied, explide their profit and monetize them further. You would be a pro at that. I know u have too much on your plate though

  15. Hi Neil. Do you think tik tok will work for NGOs to get some media presence? I dislike tiktok tbh but maybe small videos of NGO works and success stories?

  16. It's laughable all the gurus are trying to push TikTok. I'd buy it if it weren't for the fact that it's a Chinese operation. And we all know how much China loves free speech. When the gurus are telling you what is hot, it's too late.

  17. Great info neil ..as always…but you should have also mentioned garyvee is on tiktok right, coz his long form of content is made into micro content and it's going viral……lets see if it works in 2020

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