In any Internet activity such as search, email, chat, or social networking, you will encounter links to content Some contents are good, others ill-intentioned while the rest are in-between, which we term as gray. For example, those having good content, as well as unnecessary ones. A good content is often outnumbered by ill-intentioned and gray ones, making finding good content frustrating and even risky. That is why we built route one to world wide web, or row3.org. row3 provides a user with a crystal ball, joystick and spanner. The crystall ball shows a user information about a web page gathered using automated and human analysis It empowers a user prior web page access with information such as the components of a web page and others’ opinion of it. The joystick offers control to load only components on a web page that a user deems userful. The spanner enables a user to tweak the web. She can vent her frustration against user-unfriendly web pages, such as those requiring sign-up upon access, those leading her through a maze of affiliate web pages prior content access, or those containing viruses. She can stamp her disapproval, which is visible to others’ crystal balls, or better still, create or recommend a web page that has the desired good content. With row3, the web is improved, enabling a user to find route one to her desired content safely. Or in the absence of good content, she has controlled access of what a grey web page displays to her.