How to STAND OUT in a COMPETITIVE MARKET 🔥

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How to STAND OUT in a COMPETITIVE MARKET 🔥


What is up everyone. Welcome back to my channel, the number one
place for new coaches, content creators and entrepreneurs. In today’s video, I really wanted to answer
a question that I got over on my Instagram specifically. This question right here where someone asked
Vanessa, how do you manage to elevate yourself in a saturated market? Oh my goodness. I love this question to the point where actually
to dedicate this whole video to answer it now, I remember in the beginning I was petrified
to start my business, let alone be on YouTube or even talk about Instagram. It felt like everyone was already doing it
and there was no chance that a nobody like me would be successful. However, fast forward a whole year later,
not only do I have over a hundred thousand subscribers on YouTube, but I’ve also sold
out a lot of my programs and services. So how did this even happen? That’s why if you really want to find out
how you can stand out in a very competitive space, then I want you to keep on watching. Now, my first tip for you when it comes to
standing out in a very competitive space is very simple, and that is don’t be a carbon
copy. Now, I’m not exactly saying or forcing you
to reinvent the wheel and put that unnecessary pressure on yourself to do something entirely
unique. However, I am telling you to be a little bit
different. Now, I’m going to give you a very specific
example. We all know that Instagram is a very, very
saturated topic to talk about on YouTube, right? However, as a newbie on YouTube, one of my
YouTube videos was about Instagram, and guess what? This video ended up going viral, but not only
this, if you actually look at the comment section, by the way, skip all the spam that
you see right there, but if you actually dig deep, you’ll see that a lot of people said
that this video was honestly the most unique video that they saw because they were tips
that nobody else was talking about here on YouTube. Now, that doesn’t mean that every single tip
that I gave was unique. However, there were a couple of that. Not a lot of people were actually saying in
their videos and that’s why that video alone gained so much traction because I was finally
delivering something that you couldn’t necessarily find anywhere else on the internet at that
time. That’s why you got to make sure that if you
are wanting to be on YouTube or be a business owner or do whatever you want, you got to
make sure that you’re really paying attention to not necessarily copy and pasting what everyone
else has already done because if you are doing that, how else are you going to stand out? Not only this a by not being a carbon copy
of everyone else, you can stand out as a leader, as an authority. Even for me, I came up with my own solutions
on how to solve some problems. For example, the swipe up pack, which no one
else at the time was sharing because I figured it out myself. Not only this, my workflow for YouTube at
the time, no one else was showing this. Now only this creating massive briefs and
walking someone through step by step how to do it. Again, no one else was necessarily doing it
at that depth. That’s why you gotta figure out how you can
make yourself unique, especially as someone new. For me, it was delivering immense value value
that some people would actually pay and that’s what truly helped me grow a lot faster because
that really set me apart from my competition. So you got to make sure that you aren’t being
a copy and paste version of someone else and that you are really trying to be unique, not
reinvent the wheel, but being unique in certain things that have already been done. Now moving onto the second tip that I have
for you when it comes to standing out in the competition is niching down. Now I’m going to give you another specific
example with my own case study, and that is yes, I do social media and social media is
really competitive. There’s tons of YouTube burrs that actually
cover this topic. However, I’ve learned to really niche down
and only help coaches and service providers with their social media. I’m not helping e-commerce people. I’m not helping influencers. I’m not helping the regular person that just
wants to grow. I’m helping coaches and service providers. That’s what makes me unique and that’s what’s
really helped me grow a lot faster as well. Not only this, even before social media I
was doing quit my job videos, what I wasn’t doing. Quit my job videos for everyone and anyone
I niche down specifically to millennials and that’s why this video went semi viral as well. Even though quit my job, videos were really
competitive, so as you can see, if you actually niche down a little bit more, you’re going
to be able to actually stand out from the competition a lot better and a lot faster. No, wait, wait, wait, wait, wait. I know before we move onto the next tip, you’re
probably scared to niche down and you’re thinking, Oh my goodness, I’m going to exclude a bunch
of people if I niche down. But honestly, even though I’ve niched down
to just coaches or even back then to millennials, I attract other people that aren’t coaches
that aren’t millennials, and that’s totally okay. You’re still going to attract people that
resonate with your content. However, if you tried to speak to everyone
in your content, you’re going to speak to no one. So don’t worry about excluding people because
those people who actually want to stay will come. However, in your own mind and in your own
strategy and when you’re actually thinking about your content, you really got to narrow
it down. So I really want to make sure I cover this
before you start freaking out and thinking you’re going to lose a lot of clients or a
lot of subscribers if you niche down. That is not the case. So let me reassure you that one more time. Now moving on to the next advice that I have
for you when it comes to standing out and that is don’t be vanilla. Now, what exactly does it mean to be a vanilla? It basically means you’ve got no personality. You say yes to everything and you’re pretty
blend. Now if you take influential people like Gary
V, yeah, he’s very aggressive in your face and he’ll give you tough love and tell you
what you need to hear. And not what you want to hear and for that
a lot of people hate him, but at the same time a lot of people love him and he’s very
identifiable in this marketplace where there’s so much noise. On the other side of things, you’ve also got
Oprah. Oprah is very wise. She’s very loving, she’s very empathetic and
she’s also kind of motherly and that’s her brand. Now you’ve got to ask yourself what is yours? Because if you try to blend in and try to
agree with everyone or have everyone like you, then guess what? You’re not going to stand out. Now for me, how I’ve stood out, especially
in a very saturated marketplace is I’m very step by step, process driven, strategic, but
I’m also high energy and I’m also very, very vulnerable, transparent and generous in my
content and not a lot of people do that. Not only this, I also give tough love and
that might repel some people, especially if you’re a client or a student of mine. You probably also know that I swear like a
sailor and that’s also going to repel a lot of people as well. And that’s okay with me. I’m not trying to serve every single person
on the internet. I’m only trying to serve the people who are
attracted to my personality and the way that I do things and that might not be everyone’s
cup of tea and that’s okay. That’s why it’s really important if you’re
trying to stand out in a very saturated marketplace that you actually stand your ground when it
comes to your character, your personality, and how you want to run things in your business. Now, so far in this video I talked about the
key things that can help you stand out and elevate yourself in a saturated market or
at least the key three things that I did. Now, if you want to learn more about business
and all that, make sure you hit the notification bell because my next video I’m going to be
spilling some tea. Specifically, I’m going to talk all about
the biggest misconceptions when it comes to actually having a successful business. So if you’re interested in learning some key
lessons that I learned that I honestly didn’t expect to learn, make sure you hit that notification
bell. In the meantime, if you enjoy videos like
these, make sure you also check out these two awesome videos that I have right here. I talk a lot about coaching, marketing, entrepreneurship,
and all the likes of that, so make sure you don’t miss out on these two awesome videos. Now, as always, guys, I appreciate you. I hope you guys have a great day, a great
week, and a great life, and I’ll see you in the next one. Bye guys.

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