Big Data: Measuring and Predicting Human Behaviour – free online course at FutureLearn.com

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Big Data: Measuring and Predicting Human Behaviour – free online course at FutureLearn.com

Big Data: Measuring and Predicting Human Behaviour – free online course at FutureLearn.com


Every single one of
us is now generating huge amounts of data. Perhaps your smart phone
rings, you check your email, you use your oyster
card to travel to work, you buy some bread on the way
home with your Nectar card. Every single one
of these actions generates a record
of what we’ve done. Big data means one very specific
thing and this is how humans changed their behaviour by
interacting with very large technological systems. The power of big
data lies in the fact that history repeats itself. So what you did
yesterday, you’ll often do tomorrow as well. And if you can process
these huge data sets, then you can start identifying
these repeating patterns and use that information to make
better forecasts about what’s going to happen in the future. During this 9 weeks
course, we will showcase some very important
areas like health, economics, transport, crime. And we can show you how we can
access this data to process the information to visualise
it and make decisions based on this. Tobias and I will also
be working with you to help you gain some
insight into the data that you can already
get access to. And what some people don’t
realise is that a lot of the top tools for doing this
work are available free online. We will talk to leading
exports and practitioners. And, of course, this is a MOOC. And so there’s going to be the
discussion boards and thousands of other learners who
you can interact with. Big data is something which
in this day and age none of us can afford not to understand. For us it’s just a gigantic
ocean of information we can exploit in order to learn
something about human behaviour. So Warwick Business
School is really on the cutting edge of
this new discipline. And we’re really excited about
sharing these new insights with all of you.

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